Kimberly N. Watson

History

Having amassed more than two decades of expertise collaborating with clients to enhance their brand, my passion and boundless vitality have proven invaluable to numerous projects. My background encompasses proficiency in crafting website content, developing mobile applications, producing ePubs, as well as excelling in marketing and advertising. Additionally, I possess exceptional communication abilities, keen analytical acumen, and adept problem-solving skills.


Experience

At Lifeway, my role involves the conversion of publishing content into various eBook formats by creating and utilizing templates, scripting, and automation techniques. I held the sole responsibility for managing all kids' eBooks in both English and Spanish, covering fixed-layout and reflowable formats, for almost 10 years. Additionally, I collaborate with colleagues in shaping publishing file structures, systems, and repository requirements, and I provide training to team members.

On a daily basis, I actively engage with other eBook developers, metadata specialists, and publishing professionals to troubleshoot content-related issues. I also apply markup coding languages to production files using a combination of scripting and manual coding to ensure compliance with quality and coding language standards. This involves proficiency in HTML, XHTML, XML, CSS, JavaScript, OSA, GREP, AppleScript, and other automation tools as part of my routine tasks.

For a span of five years, I developed and managed the Lifeway Kids and Lifeway VBS mobile applications for both iOS and Android platforms. Within the Lifeway Kids app, I oversaw various sub-apps, including the Gospel Project Family App, Bible Studies for Life, Bible Studies for Kids, Levels of Biblical Learning, Explore the Bible (Kids), and the Big Picture Question and Answer apps. In 2021, we consolidated our Vacation Bible School apps (VBS 2018, VBS 2019, VBS 2020, and VBS 2021) into a single application called Lifeway VBS.

My role involves close collaboration with different departments at Lifeway Christian Resources, including IT, Lifeway Kids, and the creative teams. I am responsible for addressing customer inquiries and managing platform updates. Additionally, I served as the liaison between Lifeway Christian Resources in the United States and Rakuten Aquafadas in France, facilitating communication on various matters, from resolving mobile application performance issues to handling billing-related concerns.

I have a 16-year background in the television industry, with 12 years dedicated to various roles within Sinclair Broadcasting, encompassing sales, promotion, production, and news departments. During this time, I played a pivotal role in attracting new business to Fox 17, MyTV 30, and CW 58 by devising creative campaigns that utilized television, internet, and mobile platforms.

Prior to my tenure at Sinclair Broadcasting, I was part of the team at MBC & Associates, known for producing HealthBreak. In this capacity, I traveled across the country, working on enhancing the public perception of different hospitals and health systems within their respective communities.


Technical Skills

Publishing Technology · Digital Publishing · React Native · ePub · JavaScript · Adobe Illustrator · EPUB3 · Git · Microsoft Word · Public Speaking · Technical Support · Communication · Teamwork · Project Management · Leadership · Problem Solving · HTML5 · Front-End Development · Mac · Microsoft Office · Multimedia · Media Production · Marketing · Advertising · Media Relations · Marketing Communications · Digital Media · Online Advertising · Web Design · Web Development · Ebooks · Mobile Applications · Photoshop · Dreamweaver · Adobe Creative Suite · InDesign · jQuery · React.js · Website Development · BBEdit · Regular Expressions · Grep · AppleScript · Webpage Authoring · Problem · Cascading Style Sheets (CSS) · HTML· Microsoft 365 · Google Workspace